![]() ![]() Such a ‘link-in-bio’ can be seen in the image below.Įarlier, you had to make your followers see your Instagram Story, head over to your profile, and then click the link in your bio. Whether it was for them to access your business’s most recently released information or some other resource, redirecting them away from your post to your bio seemed to be the only option for actualizing a viable call-to-action. If you still cannot add link stickers to your content, you have a solution, add links with Metricool’s SmartLinks, which allows you to add those links to your posts and thus bring traffic to your website even if you don’t have access to Instagram link sticker.Can you remember the number of times you had to redirect your Instagram followers to your often-cited link in the bio? Add links to all your Instagram postsĪnd for dessert, we leave you an alternative method to add links to your posts beyond the Instagram bio link. If users give you their details, you have a lead for your website that you can use for other marketing strategies in the future. How can you collate information and data from Instagram users? You can use an Instagram link sticker to add a form about a product or training course that you’re going to bring out. What’s more, you can also include offers, temporary discounts, or codes to use in the purchase. With all multimedia possibilities at your fingertips on Instagram, you can put them to work to promote your services or the products that you sell by adding a purchase link. What’s more, by adding an URL with UTM, you can measure the traffic that comes from your stories. This hit could end up being a new subscriber, a customer, or a potential buyer. One of the advantages of adding a link to Instagram stories is taking users directly to your website, blog, or online store. What advantages are there to adding a link sticker to your content? We’ve told you all about how to add links to Instagram Stories, but you may be wondering what use it is for your strategy. Why should I add a link to my Instagram stories? People usually use a GIF with the same phrase as a call to action, informing users to swipe up. The term refers to the movement you do to open the link on Instagram: swiping up. Why are they called ‘swipe ups’ on Instagram? You already have your content linked in your story, ready to attract visits to your website. Once you have edited the content, tap on ‘Your story’ to publish it. Write the link you want to add in the URL space and tap on ‘Done’.Īdd gifs or text to get your link’s attention and voilà! 5 Share your Story 4 Add the link to your storyĬlick on the sticker icon at the top of the screen, where the other editing options are.Ĭhoose the Instagram link sticker that you will find among the options, next to a symbol of a small clip. 3 Edit the contentīring out your creativity, edit your story as much as you want: filters, mentions to other accounts, text, stickers, etc. You can add a link in any of them: image, video, Reels, boomerang. 2 Choose the story that you are going to uploadĬhoose the content you want to upload to your story (photos, videos, surveys …). Once in the Instagram feed, you can swipe to the right, tap on your profile photo if you haven’t uploaded anything yet, or on the ‘+’ button located at the top right. How to add a sticker to your story? 1 Enter InstagramĮnter your Instagram account to upload your story with the link sticker. That is, those accounts that have over 10,000 followers or are verified. This sticker feature is available for those accounts that already had the Swipe up option available. In this way, the user knows beforehand which page will land and feels more comfortable clicking. In addition, the link sticker shows the website that will direct you to if you click on it. A simple sticker that allows you to add a link to your story that you can place on any part of the screen: this means that users will be able to respond to your story that has a link, something that the swipe up didn’t have since it covered the response space. Instagram replaces the swipe-up with the Instagram link sticker. ![]() So how can you add this element to your content? In this article, you will find out how to add a link to Instagram stories from your account step by step. If you have become familiar with Instagram’s Swipe-Up… you are already out of the loop because the application has removed the famous swipe-up to visit external links. Why should I add a link to my Instagram stories?.2 Choose the story that you are going to upload. ![]()
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